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From the site:
TIMBERLAND ANNOUNCES INDUSTRY-LEADING PACKAGING INITIATIVE THAT PROVIDES NEW LEVELS OF TRANSPARENCY FOR CONSUMERS

01/26/06


STRATHAM, NH, January 26, 2006 – The Timberland Company today announced a footwear packaging initiative that reduces Timberland’s environmental impact and provides consumers with new information to help guide them in the purchase process. The initiative, the first of its kind in the retail industry, will be seen in stores in 2006. Most notably, Timberland will place a “nutritional label” on each box that will educate consumers about the product they are purchasing, including where it was manufactured, how it was produced, and its effect on the environment.

Highlights of the packaging initiative include:
• The “nutritional label” that will inform consumers about Timberland’s environmental and community impact.
• Footwear boxes made of 100 percent recycled post-consumer waste fiber.
• Footwear boxes using no chemical glues and only soy-based inks to print labels.
• Messaging inside the box that asks consumers “what kind of footprint will you leave” and provides a call to action for them after purchase.

Thanks Sean Dempsey