Dew It

Mountain Dew is a staple of snowboarders....I know. I haven't made the change to super charged drinks like Red Bull with taurine and vitamin's....Mostly because of the price and the unwanted jitters from being supercaffinated.


Mountain Dew sponsors many a boarder and the physically adventurous... Their latest marketing effort is producing films. MD Films , a unit of Mountain Dew, made "First Descent" to create buzz for the drink.... Which will probably happen.

PepsiCo owns Mountain Dew and is involved in several snack products, and no longer in the restaurant business. Some products include: Tropicana, Aquafina, Quaker, Lays, Sunchips, Cracker Jacks, Rice a Roni, and Life cereal. They have about the same annual income available for common shares as debt. Also their main competitor ( KO )is more globally recognized.

Key Stats: Growth is over 12% per quarter(8% for KO) and the divedend is around 1.05.....$2.60 earnings per share, 1.7 billion shares out...and 14% profit margin. Also very similar to KO.