Now Boarding VLCM to the Future

Volcom
What does it take to outfit the future? Styles come and go, so you have to pick a company that can move with the style. When in doubt Stay young.

Quick Facts:
VLCM is profitable with low debt and high growth
pm= 11.5% (yahoo finance)
debt= 200k
ROA = 25%
PE = 21
eps= .93
opinion = Good Balance sheet

Today Volcom was up after its main distributor PacSun was lower.
This company has grown up with the snowboard industry and gotten its diamond logo into most skate shops. It’s not just in Big Mall stores like PacSun, but in “mom’n’pop shops” by mountains and parks. Burton, still my personal fav and not public, is better and less “trendy.” Vans (and VFC corp) have gotten skate / surf brands into mall department stores like Nike, Columbia (COLM) and Quicksilver (ZQK) did before it.

What happens when Volcom catches this wave and ends up in Macy’s? Will it be like North Face which has continued to make some very high quality product , leveraging its name and shoving the arc logo all over Dick’s department stores? Or like Mongoose bikes, which used to make quality bikes and now seems to only make cheap bikes too heavy for even me to ride? Well since Volcom’s products really don’t need too much of a technical edge like bikes and boards, as long as the brand holds up, Volcom will slalom run the economic gates.